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Video Is Your Friend...

...and its here to help!

The signs have been there for a while haven’t they? Charlie bit my finger. Sneezing baby panda. Gangnam Style. The Harlem Shake. Yes we are well and truly in the golden age of video. The world of online video is booming, and it’s not just teenagers filming themselves lip syncing to the soundtrack from Frozen either!

You’ve heard of the saying ‘a picture is worth a thousand words’? Well, a one minute video on your website is estimated to have the same impact as 1.8 million written words. Frankly it’s a miracle if you are still reading this! Shockingly however, it is estimated that only 24% of businesses use video in their online marketing. When you consider that a video on your website encourages visitors to stay an average of 2 minutes longer and that 46% of those visitors take action after watching the video, then clearly the other 76% of businesses are missing an easy and effective marketing opportunity!

So what is it about a good video that makes it so effective? Well, video is essentially a story telling device; a device that can either deliver its message with compelling subtlety or with in-your-face wow-factor. Video can exaggerate, be enthrallingly vague or be straight to the point.  Can you imagine a written advert trying to sell John Lewis products by telling the life story of a woman or the journey a snowman goes on to find true love?! No, only a video can convey this kind of story with the desired effect. Incredibly, without the videos showing a single product on sale in their stores John Lewis have the nation in floods of tears and queuing up to buy their Christmas presents from them – now that is video at its very best!

  Next week we'll take a look at some less successful videos - and how you can avoid the pitfalls. 


Video Is Your Friend...

"On behalf of the team here, thanks so much once again for another brilliant stage production."

"From the point of quotation, Lightsource was very friendly and efficient. Their non-flappable and relaxed way of working was reassuring and the results were great."

"Please accept my sincere thanks for all your help and pass on my thanks to your team"

"Customer service was excellent – responsive, enthusiastic and easy to deal with. I would happily recommend Lightsource."

"I was pleased that the team included an intern from a local college."

"Thank you to everyone at Lightsource for the help and support for our event, we’ll be sure to recommend Lightsource in the future "

"Thank you for all your efforts and professionalism. As usual we provided tight deadlines, but you delivered to a brilliant standard with great innovation."

"...great presentations, videos and branding…The feedback has been really positive Thank you for all your support, flexibility and delivering on time!"

"We had a tight turnaround for the project and Lightsource delivered ahead of the deadline."

"Thank you for your contribution to the success of last night’s Pride of Shropshire Awards. There was a lovely atmosphere in the room and great to see so many of our sponsors and guests enjoy their evening."

"I personally believe the conference was the best yet!"

"Magnificent support. Took one major area of worry completely off my shoulders and everything handled by Lightsource was totally superb. Great result, audience happy and wonderful feedback from the event Very many thanks"

"All went like clockwork and gave a really professional feel to the event."

"We have had fantastic feedback and your ability to run the event so smoothly really adds to the impact the event can have. Appreciated your humour and support, as it felt like a long few days, so thanks to yourself and also your team "

"Lightsource have helped us in three stages of development of our main hall and each time we have found them to be excellent. We now have an auditorium that seats 600 with a lighting, sound and visual projection system in place which is robust and reliable, easy to use for a variety of user groups, and of excellent quality. It really feels like they intuitively know what we are trying to achieve and therefore it does not require too much explanation."

"As a team we decided we wanted a video that was professionally produced to head up and share our school with a wider audience. From the outset we were confident that Lightsource Productions would deliver. "

"I wanted to let you know how pleased we were to have Rob help us with the conference - we couldn't have done it without him. He dealt with the quirky wiring at the venue really well and the DVD looked great."

"The team were thorough, efficient and very quickly produced the video that we were hoping for. In fact it exceeds our expectations and was extremely good value."

"Your input was greatly appreciated and I look forward to working with you again."

"I wouldn't hesitate to recommend Lightsource."

"Thanks for all your help over the years; it has always been a pleasure working with you and the team."

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