It's time for us to assess how video can fail to meet its objectives; a peek into the archive of failed videos!
Many businesses fall into common video marketing pitfalls that are so easy to avoid. I recently sat through a 12 minute long ‘company overview’ video, narrated with a perky voice over and interwoven with footage of an industrial process and complex graphics. I managed to concentrate for around a minute before becoming overwhelmed with information and visuals. Try as I might I just couldn’t retain what the video was trying to tell me, it was too much.
This kind of information overload is a common mistake - yes, your business is complex and you have a lot to say, but have you never heard of ‘leave them wanting more’?! What are the main points that you want to convey in this video? How simply can you convey them? Don’t overwhelm your viewer with lots of images and sound - impressive though they may be. Choose images that simply illustrate your point and STOP THERE! After 20 seconds, if a viewer isn’t interested they will have switched off - so there’s no point making a 10 minute video if you can’t keep their attention. Be impressive, be brief, and leave them wanting to know more.
This all sounds a bit overwhelming and complicated doesn’t it?! Don’t worry; help is at hand! At Lightsource Productions we know that what’s most important when creating a video for you:
- Making sure that your message is heard and understood. We also know that you have to make your viewer feel something in order to engage with them and spur them on to act after watching your video.
- Lightsource can take the weight of the technical concerns off your shoulders. Not only does this leave you free to focus on your message and brand, but we’ll also help you focus your content and style in a way that best woks for you.
- We can work with you from the very start of the process, we’ll take your ideas and storyboard them, write your script, plan your shots, and edit them together to create the perfect video, tailored to your requirements. Our team of professional camera operators and editors can work to whatever brief they are given in order to create your unique video productions. Not only that but we’ll also help you engage your audience, and help you make your message relevant to them.
So, get in touch if you want us to help you transform your online presence, now doesn’t that sound more appealing than writing 1.8 million words…